WIKI: Search Engine Optimization(SEO) is the process of improving the visibility of a Web site or a Web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results.
A beautiful Web site is nothing without SEO, and there are many ways to direct traffic to a Web site to move you up the search engine ladder and get you to the top of Google's first page when someone searches for you, your business, or your topic.
In addition to providing great content, one of the best ways is Internal Linking: an internal link is a link to
another page on your own website. Like inbound links (your Web site's link on other sites), they help build up your ranking for search engine results pages (SERPs) and are 100% within your control. Both are equally important, as inbound links offer credibility (from peers) that your site alone can't create.
But linking to yourself throughout your site is just as important, as it magnifies your presence on the internet without doing anything other than repetition. To make sure the repetition is right however, take some tips from the pros at Hubspot:
How a search engine understands an internal link: it’s looking at how many pages on your website link to that page, and how they link to it. If every page on your website links to something, it must be important to you -- like your homepage, or your blog’s homepage. If the only links to your blog are from your ‘About Us’ section, and nothing from your homepage or your website’s main navigation, you have already sent a strong signal to search engines. Your blog is not very important. If your blog is in the main website navigation, however, Google and Bing will treat it like one of your top pages.
The page being linked to should provide an in-depth explanation of the linked keyword or phrase. To get the most out of internal linking, select one page (the best you have!) for which you’re trying to rank in the SERPs, and always link to that page in your internal links.
If you continually link to different pages, you’re splitting any linking authority among two pages instead of one, making your link half as useful. So be consistent in your efforts to rank for a specific keyword or phrase by linking to the same page. place relevant content around the link
Also, don't underestimate Anchor Text, is the visible, clickable text in a hyperlink. Think of it as a caption, and include keywords make it clear what the link is. The copy around the linked text should also be optimized. Crawlers read the anchor text and the words around it. So seeing a relevant keyword near the linked copy helps in search engine optimization.
A beautiful Web site is nothing without SEO, and there are many ways to direct traffic to a Web site to move you up the search engine ladder and get you to the top of Google's first page when someone searches for you, your business, or your topic.
In addition to providing great content, one of the best ways is Internal Linking: an internal link is a link to
another page on your own website. Like inbound links (your Web site's link on other sites), they help build up your ranking for search engine results pages (SERPs) and are 100% within your control. Both are equally important, as inbound links offer credibility (from peers) that your site alone can't create.
But linking to yourself throughout your site is just as important, as it magnifies your presence on the internet without doing anything other than repetition. To make sure the repetition is right however, take some tips from the pros at Hubspot:
How a search engine understands an internal link: it’s looking at how many pages on your website link to that page, and how they link to it. If every page on your website links to something, it must be important to you -- like your homepage, or your blog’s homepage. If the only links to your blog are from your ‘About Us’ section, and nothing from your homepage or your website’s main navigation, you have already sent a strong signal to search engines. Your blog is not very important. If your blog is in the main website navigation, however, Google and Bing will treat it like one of your top pages.
The page being linked to should provide an in-depth explanation of the linked keyword or phrase. To get the most out of internal linking, select one page (the best you have!) for which you’re trying to rank in the SERPs, and always link to that page in your internal links.
If you continually link to different pages, you’re splitting any linking authority among two pages instead of one, making your link half as useful. So be consistent in your efforts to rank for a specific keyword or phrase by linking to the same page. place relevant content around the link
Also, don't underestimate Anchor Text, is the visible, clickable text in a hyperlink. Think of it as a caption, and include keywords make it clear what the link is. The copy around the linked text should also be optimized. Crawlers read the anchor text and the words around it. So seeing a relevant keyword near the linked copy helps in search engine optimization.
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