A very long time ago, some random guy in the Denver airport was sitting by the big windows near me, and we started chatting about how I wanted to be a writer, and how my boyfriend and I were starting a company geared at helping people with disabilities travel more adventurously. In just five short minutes I gained a lot from this stranger, who happened to be a business owner and journalist himself. His biggest advice was for us to start a newsletter. Others have told us the same thing many times since then, but this guy hit the nail on the head when he said, "You have to set yourself as the expert in your field," and added that by starting a newsletter, we'd get writing experience, as well as get the word out about our company and products. That was late in 2004, and we had about 6 months into the research for our first guidebook Access Anything: Colorado . In March of 2005, our first newsletter appeared , on the headwind of the release of Colorado. I was still new to...
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