Skip to main content

Walkthrough of opening your own New Small Business

This past month I've been lucky to help a dear friend start up her new practice of Ayurvedic Medicine, and it stirred the wheels of writing again to share the steps we took, in case you have something new you want to promote and generate income with, with little-to-no startup. 

After our first session together on December 1st, we summarized what Tracy needed... She already had a space rented, a name for the business, and a nice shiny new degree to be proud of.
So what she needed next was:
A logo. A website. And blog. Some photos. An emailing system. And of course, a Facebook page.
Now it was time to start checking things off the list!

We started with everyone's favorite, GoDaddy, and secured her website's name:  www.wholehealingayurveda.com.  Three years of hosting and one email, check.

Then we went to my favorite, Weebly, and started her free website design.  If you want an easy operating system with preset designs and settings, Weebly the way to go.  It took us about two weeks of writing and editing (including 2 startup blog posts) and $15 worth of stock images from www.123rf.com, and Tracy's page was up. Check.

Meanwhile, while Tracy was writing, I took her great ideas to Photoshop and hammered out a logo. Check.  

Once her page was live, we set up a page on Facebook (5 minutes!) and began sharing it with all the local friends we know.  We then went over what, when, and how to post in order to grow her list of clients.  Facebook, Check! 

Then we went to another free fave, Mailchimp. We imported her small mailing list into the system, designed a few templates for emails, set up the html for a mailing list signup widget for her website, and Tracy's first email to her potential clients will go out today.  Check.

One month later, her entire system was set up! And for less than $50 and 10 hours of my time which I am excited to receive Ayurvedic treatments for!


So what are you waiting for?  What business do you need to promote online in 2012?

Labels:

Comments

Post a Comment

Popular posts from this blog

Gluten Free for Psoriasis

Recently I've been putting my researching brain cells to work on studying the Gluten Free way of life. Since the age of 14 I have had psoriasis, and recently it's been showing signs of progression to psoriatic arthritis, a progression that occurs in about 20-40% of the cases (studies are still incomplete, although the reverse is 80% of PA patients have had psoriasis, so the two are definitely linked). I've been tested for allergies in the 1980s (none), and I'm a pretty natural consumer as well, so I don't use body products with harmful ingredients like parabens or sulfates. Herbal and homeopathic remedies and dead sea salts have all helped reduce my inflammations, but have never eliminated the disorder completely. I was vegetarian for 7 years in the 1990s, and that never cleared up my psoriasis either. Because of its progression I've started researching the diet and how it relates to the disorder, and stumbled upon several articles and studies that now link...
18 comments
Read more

Specific Carbohydrate Diet

After 2.5 years on a strict gluten-free diet and showing only marginal improvement to my skin condition of psoriasis, (although pain free from psoriatic arthritis), my naturopathic doctor has recommended the Specific Carbohydrate Diet (SCD). I had grown frustrated with the worsening allergic reactions I was having to several new foods, and went in for a checkup about two months ago, seeing both my naturopath and a new acupuncturist.  For me this reaction is severe joint pain and swelling on my right side, and I am so sensitive to gluten that now anything made in a factory with gluten - as well as all "inflammatory" foods such as soy and the "nightshades" family now - gives me this reaction. Both docs agreed I should go off the nightshades, refined sugars, and soy, and add some acupuncture, Chinese herbs and natural remedies (aloe juice, apple cider vinegar, and more) to my daily rituals to enduce some intestinal healing.  Since then I have seen a 50% reduction i...
1 comment
Read more

DIY Bath Salts

A few weeks back I added two posts for making your own face products. Along that same home-factory-idea line is the typical bath salt. I laugh when I see them in the store for $15, when it's often only $1 of Epsom or Sea Salt and a few drops of essential oil, plus $10 of preservatives you DON'T want on your body! I making salt baths more regularly after a car accident several years ago that left my back in a pretty poor state of health. I was taking a pain-bath about 3-4x a week and it helped immensely. Now I take them for all sorts of reasons: relaxation, menstral cramps, headaches, chest colds, aching muscles, and psoriasis flare-ups. The salt is the base to this so let's start there! SALT First, all salts are sea salts either mined as rock or evaporated from the saline solution. Sea salt is sodium chloride, and is used in cooking and cosmetics. "Dead Sea Salt" is proven to have the highest content of body-healing minerals it it, from the Dead Sea. Table s...
Post a Comment
Read more